No longer the domain of geeks and wizards, the Internet is finding
its way into the lives of ordinary citizens, and your target market.
The World Wide Web has been the most revolutionary medium developed
since Gutenberg: it empowers everyone from multinationals to basement hobbyists,
allowing them to publish and advertise globally, 24 hours a day.
Moreover, it's a non-intrusive advertising medium (save for spam and pop-ups) - your market
comes to you.
Unlike traditional forms of advertising, the web doesn't force
viewers to submit to its message. Participants seek out your information,
and are therefore uniquely qualified as they enter your site.
No other medium can deliver this market as the web does.
The playing field is now leveled. The question is, how are you
going to maximize the power of this new medium to reach your prospects?
The Last Byte is your one-stop Internet solution provider. Our
full-service Internet offerings include:
Design & Layout, Graphics and Copy Editing
Domain Registration, Hosting and Website Marketing
e-Commerce Site Development
Custom Web Application Development
Ongoing Site Maintenance
We'll help you design your site from concept, to implementation.
While The Last Byte can do a lot for you on the Internet, we
can't do everything. For instance, it's up to you to decide what
goes into your site; what sort of information you want to distribute,
what image you want to convey. To that end, we'll liaise with
a contact person from your organization to provide us with the
content for your site. We'll be happy to assist in organizing
that content into logical "pages", and editing it for
What is content? Pretty much anything you want to communicate
to the world: company description, mission statement, directory
of principals and employees, news releases, product descriptions,
photographs of your plant, mine, product or employees. You name
it, we can turn it into content.
We'll accept content in the form of ASCII text or word processor
files, image files (GIF, JPG, BMP, etc.) and camera ready photographs
One last note on content before we move on. When considering
what to put on your site, ask yourself what your visitors may
want to find out about you, your company and your products or
services. Then make sure that you not only put it on your site,
but make it easy to find.
Another thing we can't do for you is answer your mail. Clearly
an organization can hurt its image and prospects by ignoring inquiries.
It is therefore our recommendation that at least one person log
on every day to respond to e-mail. If we do our job right, that'll
be a very busy person.
Compared to any of the other mainstream media - be it newspapers,
magazines, radio, television or billboards - advertsing on the
web is a bargain!
There are two components to your website costs: the initial
development, and ongoing maintenance.
Depending on the size of your site (i.e. how many pages, intrasite
links, graphics, etc.) you can be looking at anywhere from $2000
to $5000CDN for initial development. Of course, there's no
real limit to how much you can spend. Microsoft has a site that
goes on for days. You can be sure they have a small army of
people working on it. But for your steak and potatoes, garden
variety site, that's the ball park you're looking at.
Ongoing maintenance includes website hosting, and limited
maintenance of the website, such as adding up to two pages and
three graphics per month (non-cumulative). This will run you
$300CDN, and would only increase if you had a massive run on
the site (we should all have such problems), or decided to make
large amounts of material available for download.
Compare that with an equivalent newspaper ad. Now look at magazine
prices. Forget about TV because there's no way you'll get all
of that information in a thirty second spot. Now think about how
effective these other media are compared to the web.
See? It's a bargain!